byAliceWood
Image credit Alice Crawford
byAliceWood | Leather| Plymouth
Alice studied 3D design at Loughborough College of Art (now Loughborough University) and graduated with a 1st degree (hons) in Jewellery and silversmithing.
In 2012, after working for a hand made shoe company, running an independent clothing shop and having 3 children, she set up byAliceWood. With her 3D design background and years of working with leather, developing and honing both making and designing skills, she decided it was time to start her own business.
The design principle behind byAliceWood is that "form follows function". There is beauty in simplicity, the shape of an object should primarily relate to its intended function or purpose.
Alice has always loved rummaging in junk shops and collecting old utilitarian bags. These have influenced her designs, with their practical design and use of quality materials to produce a simple but stylish well made item.