Anam Hasan
The Upside Down Potato Express
Anam Afroze Hasan began her creative life in architecture, studying at the University of Greenwich and the University of Westminster between 2006 and 2013. While she trained to design buildings, her attention was always drawn to what made spaces feel alive: movement, light, sound, and atmosphere.
From 2013 to 2018, Anam worked at Jason Bruges Studio, an interactive art and lighting practice, where she developed animated content for competition proposals and helped realise these concepts as physical light installations. It was here that animation first leapt off the screen and into the physical world. Midway through her time at Jason Bruges Studio, Anam took a short sabbatical to Los Angeles to study at the Character Workshop. Under the guidance of Rick Lazzarini, she learned the craft of animatronic construction, discovering how mechanics, motion, and personality could merge into expressive machines.
In 2018, Anam joined the architectural practice Piercy & Company, where her work became increasingly kinetic and immersive. Over six years, she helped bring eight architectural projects to life as small-scale animated models driven by motion, light, projection, and sound. For each piece, she designed and built the mechanics, developed the hardware and software, created the animated content, and composed bespoke soundscapes—turning static architecture into living, breathing miniature worlds.
Based in London, Anam works as a mechatronic engineer and creative technologist, freelancing with clients to build kinetic models and interactive objects. When not collaborating, she can usually be found at home dreaming up new kinetic ideas and then promptly testing them.
London